Purpose-built AI is replacing generalized professional services. One vertical at a time.
Top venture firms have committed $3B+ to the "Future of Services": sector-specific AI that owns the service delivery in overlooked verticals.
Rally + Reliever is to youth sports what General Catalyst + Long Lake is to HOAs.
Collin Bushman raised his hand. Two years later, he's customer #1.
Collin lived this arc at Stillwater: 911 players, 42 accounts, one shoebox of passwords. The person who needed Reliever is now building it.
Fraud isn't a tail risk. It's an industry pattern.
At least $17M+ stolen across 255+ documented U.S. cases — a floor, not a ceiling, since most cases never surface. (Center for Fraud Prevention)
ADMITTED
2–15 YRS
One person, no controls, discovered by accident. The board is personally liable for every dollar it can't prove reached the kids.
The honest association and the one that got robbed look identical from the outside.
No board, no parent, no regulator can tell them apart — because nothing proves it. Six root causes, one platform.
10+ hrs/week of nights-and-weekends work in spreadsheets, personal QuickBooks, and checkbooks.
No single place to see compliance status, cash, and risk. Logins scattered, nothing centralized.
Dozens of untracked bank accounts, untrained volunteer spenders, reconciliations that are a formality.
No one can show every dollar reached the kids — not the board, not the parents, not the state.
990s, 1099s, state filings, mandated audits — $5K–$15K/yr to a CPA who's still guessing.
Everything lives in one volunteer's head. The successor starts from zero, and the cycle repeats.
Reliever replaces the volunteer's spreadsheet with a system built to prove it.
The back office for youth sports: banking, cards, books, and compliance in one system that speaks sports.
Everything associations buy from local firms today (990 prep, audit prep, state filings), AI-prepared, CPA-reviewed, delivered inside the platform.
We take over the accountant, the audit firm, the tax preparer, the bank, and the compliance work. One AI-powered platform.
Direct sales into $1M+ nonprofit associations in the Upper Midwest. Starting where we already have the trust.
501(c)(3) / (c)(6) youth sports, $1M+ revenue, Upper Midwest. Hockey first (753-org beachhead), then lacrosse, soccer, baseball.
Founder-led direct, anchored on design partners: SAHA (signed anchor), White Bear Lake, Woodbury. Expanding through the Minnesota hockey network.
22,495-filing 990 dataset plus MN Gambling Control Board data. A named, financially-profiled prospect list, not a persona.
A free retrospective audit opens the door. The fiduciary framing gets the board meeting; the platform closes it.
$160K OTE carries a $560K ARR quota (3.5x): 70 new associations/yr at $6K land plus 25% expansion. Four months to full ramp; the rep pays back inside year one, before counting interchange, which reps aren't commissioned on.
The narrow ICP is a feature: high-throughput organizations from customer one, and a founder network that shortcuts the sale.
Channel partners for rapid distribution.
Partners integrate and refer; Reliever sells, services, and shares economics.
Nobody has moved more money for youth sports organizations than this team.
Fractional leadership standing up the launch, plus the customer in the room. Blank Metal executing the build.
$3M builds the platform, lands the first customers, and carries us to Series A.
We know this market, and we have the build partner. We don't plan to raise again before Series A.
The market is validated; the position is defensible: we own the account, the data, and the filing.
Validation proves the model. The account, the data, and the filing make it defensible.
The world's largest minor hockey league just made bank controls mandatory.
The GTHL (30,000+ participants, Toronto/Ontario) moved first: investigation, findings, mandate, and enforcement in under three years. When the largest league in the sport moves, every governing body gets measured against it next.
Bank-grade control requirements, consumer-grade tools. Reliever makes compliance the default state of the operating account.