The thesis

Purpose-built AI is replacing generalized professional services. One vertical at a time.

Top venture firms have committed $3B+ to the "Future of Services": sector-specific AI that owns the service delivery in overlooked verticals.

Anchor comp
Long Lake
HOA management. ~$670M raised, $100M EBITDA in two years. Volunteer boards, fragmented back offices: structurally identical to youth sports.
Legal
Harvey
$11B valuation. $190M ARR.
Accounting
Basis
$1.15B. First AI agent to file a 1065 on its own.
Accounting
Accrual
$75M. Cut prep time 85%.

Rally + Reliever is to youth sports what General Catalyst + Long Lake is to HOAs.

01
Meet the customer

Collin Bushman raised his hand. Two years later, he's customer #1.

Volunteer Treasurer, Stillwater Area Hockey · now a Reliever advisor
Elected
Month 0. Inherits a shoebox of passwords — no accounting background, no handoff.
Onboarding
Months 1–3. ~8% of the term spent just finding where the money is.
In season
Weekly dues, cash, and reconciliations, on nights and weekends.
Year-end
990s, 1099s, audit prep — closing 39+ sub-accounts by hand.
Hands off
Month ~24. Zero documentation. The cycle, and the risk, repeats.

Collin lived this arc at Stillwater: 911 players, 42 accounts, one shoebox of passwords. The person who needed Reliever is now building it.

02
Fraud in youth sports

Fraud isn't a tail risk. It's an industry pattern.

At least $17M+ stolen across 255+ documented U.S. cases — a floor, not a ceiling, since most cases never surface. (Center for Fraud Prevention)

~$90K
CHARGED ·
ADMITTED
Little Falls Youth Hockey
MINNESOTA
Four years of self-written checks and e-withdrawals. Found only when a successor opened the account: ~$13K where ~$130K should have been.
$934K
GUILTY PLEA ·
2–15 YRS
Ann Arbor Amateur Hockey
MICHIGAN
Treasurer and sole bookkeeper drained the fund built to construct the league's own rink: savings, scholarships, and the down payment wiped out.
~$207K
ALLEGED
Sarasota Little League
FLORIDA · NOV 2025
Sole authorized signer: 280+ ATM withdrawals plus card spend. Surfaced only when vendors called the president about unpaid bills.

One person, no controls, discovered by accident. The board is personally liable for every dollar it can't prove reached the kids.

Convictions and pleas cited as fact; pending charges labeled alleged. Sources: Crain's Detroit, KARE 11, Your Observer, Center for Fraud Prevention.
03
The problems

The honest association and the one that got robbed look identical from the outside.

No board, no parent, no regulator can tell them apart — because nothing proves it. Six root causes, one platform.

Workload

10+ hrs/week of nights-and-weekends work in spreadsheets, personal QuickBooks, and checkbooks.

No system of record

No single place to see compliance status, cash, and risk. Logins scattered, nothing centralized.

Zero visibility

Dozens of untracked bank accounts, untrained volunteer spenders, reconciliations that are a formality.

The provability gap

No one can show every dollar reached the kids — not the board, not the parents, not the state.

Compliance cost

990s, 1099s, state filings, mandated audits — $5K–$15K/yr to a CPA who's still guessing.

The knowledge reset

Everything lives in one volunteer's head. The successor starts from zero, and the cycle repeats.

Reliever replaces the volunteer's spreadsheet with a system built to prove it.

04
The product

The back office for youth sports: banking, cards, books, and compliance in one system that speaks sports.

Bookkeeping & Reporting
Banking core, automated reconciliation, AI daily close, a chart of accounts built for sports.
Team Cards & Spending
Team sub-accounts, controlled cards, decline-at-swipe. Replaces all 39 rogue checking accounts.
Compliance & Governance
990 auto-fill and e-file, UBIT, contractor filings, gambling compliance, audit support.
The layer
Professional Services

Everything associations buy from local firms today (990 prep, audit prep, state filings), AI-prepared, CPA-reviewed, delivered inside the platform.

We take over the accountant, the audit firm, the tax preparer, the bank, and the compliance work. One AI-powered platform.

05
Go-to-market

Direct sales into $1M+ nonprofit associations in the Upper Midwest. Starting where we already have the trust.

ICP

501(c)(3) / (c)(6) youth sports, $1M+ revenue, Upper Midwest. Hockey first (753-org beachhead), then lacrosse, soccer, baseball.

Motion

Founder-led direct, anchored on design partners: SAHA (signed anchor), White Bear Lake, Woodbury. Expanding through the Minnesota hockey network.

Target intelligence

22,495-filing 990 dataset plus MN Gambling Control Board data. A named, financially-profiled prospect list, not a persona.

The wedge

A free retrospective audit opens the door. The fiduciary framing gets the board meeting; the platform closes it.

Rep economics

$160K OTE carries a $560K ARR quota (3.5x): 70 new associations/yr at $6K land plus 25% expansion. Four months to full ramp; the rep pays back inside year one, before counting interchange, which reps aren't commissioned on.

The narrow ICP is a feature: high-throughput organizations from customer one, and a founder network that shortcuts the sale.

08
Go-to-market · Channel

Channel partners for rapid distribution.

Sports tech
OTTO Sport AI SportsEngine TeamSnap Crossbar Aktivate Byga LeagueApps Stack Sports
Plus more sports-tech platforms.
Compliance
Ankored
One example compliance partner.
Insurance
Vertical Insure
One example partner category.

Partners integrate and refer; Reliever sells, services, and shares economics.

08b
The team

Nobody has moved more money for youth sports organizations than this team.

Jason Campana
Co-founder & CEO
0 to $16M ARR (Wellbeats). $45M ARR (LifeSpeak). Two exits: Wellbeats $92.5M, LifeSpeak take-private $160M.
RV
Rally Ventures
Institutional co-founder · Justin Kaufenberg, Jeff Hinck
Venture-studio commitment: capital and company-building. The Future-of-Services structure behind Long Lake and Eudia.
Advisory board
Brett MacKinnon
CEO, Justifi
Ken McGinley
SVP Customer, Vertical Insure
Luke Zaientz
CEO, OTTO Sport AI
Travis Shives
CRO, OTTO Sport AI
JL Vogelaar
CMO, OTTO Sport AI
Travis Smith
CEO, Kaleidoscope
Rick Ehrman
Corp Dev, Vertical Insure
Stephanie McCory
CFO, Rally Ventures
Seth Lieberman
CEO, Ankored
Fractional launch team
Dan Wick
CTO
Liz Benz
CRO
Kelly McHugh
CFO
Collin Bushman
Vol. Treasurer, Stillwater Hockey · Customer #1

Fractional leadership standing up the launch, plus the customer in the room. Blank Metal executing the build.

Full bios and extended advisor network available on request
10
The raise
Reliever

$3M builds the platform, lands the first customers, and carries us to Series A.

Founding engineering team hired. Platform live with design partners in H2 2026.
Banking partner integrated. Real money moving in the first season.
SAHA plus 2–3 design partners converted to paying customers.
SOC 2 launched. First 990 filing season delivered inside the platform.
500 associations sold, and [$X]M in ARR — placeholder pending the final model.

We know this market, and we have the build partner. We don't plan to raise again before Series A.

Jason · Reliever · with Rally Ventures
11
Appendix · Competition & moat

The market is validated; the position is defensible: we own the account, the data, and the filing.

Crowded
Same banking infrastructure, spread across fraternities, Harvard Athletics, Girl Scouts. No dominant vertical after five years.
Pilot / Zeni
Generic AI bookkeeping can't follow: no sport-native chart of accounts, no UBIT engine, no 990 layer, no gambling compliance.
Ramp / Brex
Prove interchange-funded cards are a huge category (Ramp $44B). Built for for-profits: no fund accounting, no team sub-accounts, no 990.
Moat 01 · Structural
Exclusive operating account plus required card. Switching means re-banking the whole organization.
Moat 02 · Data
22,495+ IRS-990 filings plus state gaming data, assembled by nobody else. Feeds targeting, underwriting, benchmarking.
Moat 03 · Workflow
The 990 / UBIT filing layer is our own software. Filing-cycle lock-in.
Moat 04 · Distribution
The founder and advisor network is the beachhead. The MN hockey community isn't purchasable.

Validation proves the model. The account, the data, and the filing make it defensible.

A1
Appendix · Regulatory tailwind

The world's largest minor hockey league just made bank controls mandatory.

The GTHL (30,000+ participants, Toronto/Ontario) moved first: investigation, findings, mandate, and enforcement in under three years. When the largest league in the sport moves, every governing body gets measured against it next.

Investigation · 2023
Judge appointed
A retired appellate judge is named Special Integrity Commissioner after reports of improper team sales; the Canada Revenue Agency opens its own review.
Findings · Dec 2024
Watt Report
The report on financial improprieties cites structural vulnerabilities; a forensic audit of a U12 team finds mishandled player-fee funds.
Mandate · 2025
Bank controls required
A new Team Bank Account Policy: dual signatories, parent co-signers, annual attestation letters, enforced by fines.
Enforcement · Jan 2026
$700K fraud lawsuit
The league sues four of its own member clubs over alleged undisclosed ice-fee premiums spanning 20+ years.*

Bank-grade control requirements, consumer-grade tools. Reliever makes compliance the default state of the operating account.

*Allegations not tested in court; clubs deny wrongdoing. Sources: GTHL, TSN, CP24 (2023–2026).
A2
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