The thesis

Purpose-built AI is replacing generalized professional services. One vertical at a time.

Top venture firms have committed $3B+ to the "Future of Services": sector-specific AI that owns the service delivery in overlooked verticals.

Anchor comp
Long Lake
HOA management. ~$670M raised, $100M EBITDA in two years. Volunteer boards, fragmented back offices: structurally identical to youth sports.
Legal
Harvey
$11B valuation. $190M ARR.
Accounting
Basis
$1.15B. First AI agent to file a 1065 on its own.
Accounting
Accrual
$75M. Cut prep time 85%.

None of them became the bank. Reliever does: interchange on every dollar the vertical spends, on top of the captured services revenue.

Rally + Reliever is to youth sports what General Catalyst + Long Lake is to HOAs.

01
The product

The back office for youth sports: banking, cards, books, and compliance in one system that speaks sports.

Bookkeeping & Reporting
Banking core, automated reconciliation, AI daily close, a chart of accounts built for sports.
Team Cards & Spending
Team sub-accounts, controlled cards, decline-at-swipe. Replaces all 39 rogue checking accounts.
Compliance & Governance
990 auto-fill and e-file, UBIT, contractor filings, gambling compliance, audit support.
The layer
Professional Services

Everything associations buy from local firms today (990 prep, audit prep, state filings), AI-prepared, CPA-reviewed, delivered inside the platform.

We take over the accountant, the audit firm, the tax preparer, the bank, and the compliance work. One AI-powered platform.

05
Go-to-market

Direct sales into $1M+ nonprofit associations in the Upper Midwest. Starting where we already have the trust.

ICP

501(c)(3) / (c)(6) youth sports, $1M+ revenue, Upper Midwest. Hockey first (753-org beachhead), then lacrosse, soccer, baseball.

Motion

Founder-led direct, anchored on design partners: SAHA (signed anchor), White Bear Lake, Woodbury. Expanding through the Minnesota hockey network.

Target intelligence

22,495-filing 990 dataset plus MN Gambling Control Board data. A named, financially-profiled prospect list, not a persona.

The wedge

A free retrospective audit opens the door. The fiduciary framing gets the board meeting; the platform closes it.

Rep economics

What a rep costs, what a rep produces, and the month they break even. Still being finalized with the model, informed by the advisors who have sold more software to youth sports than anyone.

The narrow ICP is a feature: high-throughput organizations from customer one, and a founder network that shortcuts the sale.

08
The team

Nobody has moved more money for youth sports organizations than this team.

JC
Jason Campana
Co-founder & CEO
0 to $16M ARR (Wellbeats). $45M ARR (LifeSpeak). Two exits: Wellbeats $92.5M, LifeSpeak take-private $160M.
RV
Rally Ventures
Institutional co-founder · Justin Kaufenberg, Jeff Hinck
Venture-studio commitment: capital and company-building. The Future-of-Services structure behind Long Lake and Eudia.
Advisory board
CBCollin Bushman · Treasurer, SAHA

The customer in the room (advisor, not co-founder). Plus sports-tech leaders (former SportsEngine, now in Rally companies) and governing-body contacts.

Fractional launch leadership
LZLiz · CRO
DNDan · CTO
KYKelly · CFO
BMBlank Metal · dev partner

Fractional leadership standing up the launch. Blank Metal executing the build.

Headshots + full credentials finalizing
10
The raise
Reliever

$3M builds the platform, lands the first customers, and carries us to Series A.

✓
Founding engineering team hired. Platform live with design partners in H2 2026.
✓
Banking partner integrated. Real money moving in the first season.
✓
SAHA plus 2–3 design partners converted to paying customers.
✓
SOC 2 launched. First 990 filing season delivered inside the platform.

We know this market, and we have the build partner. We don't plan to raise again before Series A.

Jason · Reliever · with Rally Ventures
11
Appendix · Competition & moat

The market is validated; the position is defensible: we own the account, the data, and the filing.

Crowded
Same banking infrastructure, spread across fraternities, Harvard Athletics, Girl Scouts. No dominant vertical after five years.
Pilot / Zeni
Generic AI bookkeeping can't follow: no sport-native chart of accounts, no UBIT engine, no 990 layer, no gambling compliance.
Ramp / Brex
Prove interchange-funded cards are a huge category (Ramp $44B). Built for for-profits: no fund accounting, no team sub-accounts, no 990.
Moat 01 · Structural
Exclusive operating account plus required card. Switching means re-banking the whole organization.
Moat 02 · Data
22,495+ IRS-990 filings plus state gaming data, assembled by nobody else. Feeds targeting, underwriting, benchmarking.
Moat 03 · Workflow
The 990 / UBIT filing layer is our own software. Filing-cycle lock-in.
Moat 04 · Distribution
The founder and advisor network is the beachhead. The MN hockey community isn't purchasable.

Validation proves the model. The account, the data, and the filing make it defensible.

A1
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