Purpose-built AI is replacing generalized professional services. One vertical at a time.
Top venture firms have committed $3B+ to the "Future of Services": sector-specific AI that owns the service delivery in overlooked verticals.
Rally + Reliever is to youth sports what General Catalyst + Long Lake is to HOAs.
Collin Bushman raised his hand. Two years later, he's customer #1.
Collin lived this arc at Stillwater: 911 players, 42 accounts, one shoebox of passwords. The person who needed Reliever is now helping us build it.
The honest association and the one that got robbed look identical from the outside.
Six key problems:
10+ hrs/week of nights-and-weekends work in spreadsheets, personal QuickBooks, and checkbooks.
No single place to see compliance status, cash, and risk. Logins scattered, nothing centralized.
Dozens of untracked bank accounts, untrained volunteer spenders, reconciliations that are a formality.
No one can show every dollar reached the kids — not the board, not the parents, not the state.
990s, 1099s, state filings, mandated audits — $5K–$15K/yr to a CPA who's still guessing.
Everything lives in one volunteer's head. The successor starts from zero, and the cycle repeats.
The back office for youth sports: banking, cards, books, and compliance in one system that speaks sports.
Everything associations buy from local firms today (990 prep, audit prep, state filings), AI-prepared, CPA-reviewed, delivered inside the platform.
We take over the accountant, the audit firm, the tax preparer, the bank, and the compliance work. One AI-powered platform.
Direct sales into $1M+ nonprofit associations in the Upper Midwest. Starting where we already have the trust.
501(c)(3) / (c)(6) youth sports, $1M+ revenue, Upper Midwest. Hockey first (753-org beachhead), then lacrosse, soccer, baseball.
Founder-led direct, anchored on design partners: SAHA (signed anchor), White Bear Lake, Woodbury. Expanding through the Minnesota hockey network.
22,495-filing 990 dataset plus MN Gambling Control Board data. A named, financially-profiled prospect list, not a persona.
A free retrospective audit opens the door. The fiduciary framing gets the board meeting; the platform closes it.
$160K OTE carries a $560K ARR quota (3.5x): 70 new associations/yr at $6K land plus 25% expansion. Four months to full ramp; the rep pays back inside year one, before counting interchange, which reps aren't commissioned on.
Channel partners for rapid distribution.
Partners integrate and refer; Reliever sells, services, and shares economics.
Built by the team that's moved the most money in youth sports.
Fractional leadership standing up the launch, plus the customer in the room. Blank Metal executing the build.
$3M builds the platform, lands the first customers, and carries us to Series A.
We know this market, and we have the build partner. We don't plan to raise again before Series A.
The market is validated; the position is defensible: we own the account, the data, and the filing.
Validation proves the model. The account, the data, and the filing make it defensible.
The world's largest minor hockey league just made bank controls mandatory.
The GTHL (30,000+ participants, Toronto/Ontario) moved first: investigation, findings, mandate, and enforcement in under three years. When the largest league in the sport moves, every governing body gets measured against it next.
Bank-grade control requirements, consumer-grade tools. Reliever makes compliance the default state of the operating account.