The thesis

Purpose-built AI is replacing generalized professional services. One vertical at a time.

Top venture firms have committed $3B+ to what General Catalyst calls the "Future of Services": sector-specific AI paired with ownership of service delivery in overlooked verticals.

Anchor comp
Long Lake
HOA management. GC-incubated. ~$670M raised. $100M EBITDA in under two years.

HOAs are volunteer boards with fiduciary duty and fragmented back offices. Structurally identical to youth sports. The vertical already prints money.

Scale proof
Harvey
Legal AI. $11B valuation. $190M ARR.
Services proof
Basis
AI accounting. $1.15B. First AI agent to autonomously file a 1065.
Services proof
Accrual
GC-incubated. $75M. 85% prep-time cut.

None of these have an embedded-finance layer. Reliever doesn't just replace the service. It becomes the bank. It stacks interchange on every dollar of the vertical's spend, on top of captured services revenue.

Rally + Reliever is to youth sports what GC + Long Lake is to HOAs. The structure is the thesis.

01
The volunteer back office today

A $1.6M nonprofit is run by an unpaid volunteer with no training, no controls, and personal liability.

Gap 01
Workload burden
3–7 hrs/week at team level, 10+ at association level. 156–302 documented volunteer hours a year at SAHA.
Gap 02
No proof it reached its destination
Boards can't show funds reached programs and kids. No receipts, no audit trail, no approvals.
Gap 03
No visibility
39 team accounts run by rotating untrained volunteers. Season-end reconciliations "consistently inadequate."
Gap 04
Fraud + personal liability
Embezzlement is endemic. One misappropriation means personal board-member liability, typically with zero D&O coverage.

The gap is simple: boards can't prove every dollar reached the kids.

03
The product

The back office for youth sports: banking, cards, books, and compliance in one system that speaks sports.

Bookkeeping & Reporting
Banking core, automated reconciliation, QuickBooks sync, AI daily close, sport-native chart of accounts, budget modeling.
Team Cards & Spending
Master + team sub-accounts, virtual and physical cards, MCC controls, spend-velocity limits, decline-at-swipe. Replaces all 39 rogue checking accounts.
Compliance & Governance
990 / 990-T / 990-EZ auto-fill and e-file, UBIT engine, contractor lifecycle (W-9 / 1099), board governance, audit support, gambling compliance.
The layer
Professional Services

The services associations buy from local CPAs today (990 prep and e-file, audit prep, state filings), AI-prepared and human-CPA-reviewed, inside the platform. The literal expression of the thesis.

The structural move: Reliever replaces the operating bank account.

05
Go-to-market

Direct sales into $1M+ nonprofit associations in the Upper Midwest. Starting where we already have the trust.

ICP

501(c)(3) / (c)(6) youth sports, $1M+ revenue, Upper Midwest. Hockey first (753-org beachhead), then lacrosse, soccer, baseball.

Motion

Founder-led direct, anchored on design partners: SAHA (signed anchor), White Bear Lake, Woodbury. Expanding through the Minnesota hockey network.

Target intelligence

22,495-filing 990 dataset plus MN Gambling Control Board data (~110 confirmed, 170–190 statewide). A named, financially-profiled prospect list, not a persona.

The wedge

A free retrospective fraud audit opens the door. The fiduciary framing gets the board meeting; the platform closes it.

$500–1,500
CAC · pending new pricing
~$80K
LTV · $8K ARPA, <10% churn
16–32:1
LTV : CAC

The narrow ICP is a feature: high-throughput orgs make interchange work from customer one, and the founder network collapses CAC.

08
Competition & moat

The market is validated; the position is defensible: we own the account, the data, and the filing.

Crowded
Same Unit-based infra. But spread across fraternities, Harvard Athletics, Girl Scouts. No dominant vertical after five years ($15M+ raised, ~40 people).
Pilot / Zeni
Generic AI bookkeeping can't follow: no sport-native chart of accounts, no UBIT engine, no 990 layer, no gambling compliance.
Ramp / Brex
Prove interchange-funded cards are a huge category (Ramp $44B; Brex to Capital One $5.15B). Built for for-profits: no fund accounting, no team sub-accounts, no 990 / UBIT.
Moat 01 · Structural
Exclusive operating account plus required card and decline-at-swipe. Switching means re-banking the whole organization.
Moat 02 · Data
22,495+ IRS-990 filings plus state gaming data. Free public data nobody else assembled. Feeds targeting, underwriting, benchmarking.
Moat 03 · Workflow
The 990 / UBIT filing layer is our own software. Filing-cycle lock-in (<10% churn thesis).
Moat 04 · Distribution
The founder and advisor network is the beachhead. The MN hockey community isn't purchasable.

Validation proves the model. The account, the data, and the filing make it defensible.

09
The team

The team that built sports tech and scaled SaaS. Co-founded with the firm that funds it.

JC
Jason Campana
Co-founder & CEO
0 to $16M ARR (Wellbeats). $45M ARR (LifeSpeak). Two exits: Wellbeats $92.5M, LifeSpeak take-private $160M.
RV
Rally Ventures
Institutional co-founder · Justin Kaufenberg, Jeff Hinck
Venture-studio commitment: capital and company-building. The Future-of-Services structure behind Long Lake and Eudia.
Advisory board
CBCollin Bushman · Treasurer, SAHA

The customer in the room (advisor, not co-founder). Plus sports-tech leaders (former SportsEngine, now in Rally companies) and governing-body contacts.

Fractional launch leadership
LZLiz · CRO
DNDan · CTO
KYKelly · CFO
BMBlank Metal · dev partner

Fractional leadership standing up the launch. Blank Metal executing the build.

Headshots + full credentials finalizing
11
The raise
Reliever

$2.5M to go from anchor design partner to a live, revenue-generating platform ready to scale.

✓
Full-time founding engineering team hired, under the fractional CTO.
✓
BaaS partner selected and integrated. Live money movement with design partners (H2 2026 launch).
✓
SAHA plus 2–3 design partners converted to paying customers. First full season of real interchange data.
✓
SOC 2 program launched (Vanta plus audit, ~$60–75K Year 1). Opens BaaS and partner integrations.
✓
990 filing module live for the first filing season (TaxBandits e-file plus Reliever AI pre-fill / UBIT).

Every dollar is tied to a named milestone. The milestones are the seed-graduation criteria.

Jason · Reliever · with Rally Ventures
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