Reliever · Investor Deck

The thesis

Purpose-built AI is replacing generalized professional services. One vertical at a time.

Top venture firms have committed $3B+ to the "Future of Services": sector-specific AI that owns the service delivery in overlooked verticals.

Anchor comp

Long Lake

HOA management. ~$670M raised, $100M EBITDA in two years. Volunteer boards, fragmented back offices: structurally identical to youth sports.

Legal

Harvey

$11B valuation. $190M ARR.

Accounting

Basis

$1.15B. First AI agent to file a 1065 on its own.

Accounting

Accrual

$75M. Cut prep time 85%.

Rally + Reliever is to youth sports what General Catalyst + Long Lake is to HOAs.

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Meet the customer

Collin Bushman raised his hand. Two years later, he's customer #1.

Volunteer Treasurer, Stillwater Area Hockey · now a Reliever advisor

Elected

Day 1: handed a shoebox. Receipts, contracts, passwords.

→

Onboarding

Months 1–3. Most of the time spent finding where the money is.

→

In season

Dues, cash, reconciliations. Nights and weekends.

→

Year-end

990s, 1099s, audit prep. 39+ sub-accounts closed by hand.

→

Hands off the shoebox

Month 24. Same shoebox, next volunteer. The cycle repeats.

The person who needed Reliever is now helping us build it.

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The problems

The honest association and the one that got robbed look identical from the outside.

Six key problems:

Workload

10+ hrs/week of nights-and-weekends work in spreadsheets, personal QuickBooks, and checkbooks.

No system of record

No single place to see compliance status, cash, and risk. Logins scattered, nothing centralized.

Zero visibility

Dozens of untracked bank accounts, untrained volunteer spenders, reconciliations that are a formality.

The provability gap

No one can show every dollar reached the kids — not the board, not the parents, not the state.

Compliance cost

990s, 1099s, state filings, mandated audits — $5K–$15K/yr to a CPA who's still guessing.

The knowledge reset

Everything lives in one volunteer's head. The successor starts from zero, and the cycle repeats.

07

The product

The back office for youth sports: banking, cards, books, and compliance in one system that speaks sports.

Bookkeeping & Reporting

Banking core, automated reconciliation, AI daily close, a chart of accounts built for sports.

Team Cards & Spending

Team sub-accounts, controlled cards, decline-at-swipe. Replaces all 39 rogue checking accounts.

Compliance & Governance

990 auto-fill and e-file, UBIT, contractor filings, gambling compliance, audit support.

The layer

Professional Services

Everything associations buy from local firms today (990 prep, audit prep, state filings), AI-prepared, CPA-reviewed, delivered inside the platform.

We take over the accountant, the audit firm, the tax preparer, the bank, and the compliance work without a penny of new budget. Net neutral or net savings for 100% of customers.

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Go-to-market

The fast path to the first $20M in ARR.

ICP

Nonprofit youth sports organizations with more than $250,000 in revenue, all sports.

Motion

Direct sales, starting with founder and network, then expanding through treasurer and advisor relationships.

Target intelligence

22,495-filing 990 dataset plus MN Gambling Control Board data. A named, financially-profiled prospect list, not a persona.

The wedge

A free retrospective audit opens the door. The fiduciary framing gets the board meeting; the platform closes it.

Rep economics

Even an early-career rep books $1M+ a year in this model. The same direct machine that scaled SportsEngine, now with AI and fewer reps.

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The team

Built by the team that's moved the most money in youth sports.

Jason Campana

Co-founder & CEO

0 to $16M ARR (Wellbeats). $45M ARR (LifeSpeak). Two exits: Wellbeats $92.5M, LifeSpeak take-private $160M.

RV

Rally Ventures

Institutional co-founder · Justin Kaufenberg, Jeff Hinck

Venture-studio commitment: capital and company-building. The Future-of-Services structure behind Long Lake and Eudia.

Launch team

Dan Wick

Fractional CTO

Liz Benz

Fractional CRO

Kelly McHugh

Fractional CFO

Blank Metal executing the build.

Advisory board

Collin Bushman

Treasurer, Stillwater · Customer #1

Brett MacKinnon

CEO, Justifi

Ken McGinley

SVP Customer, Vertical Insure

Luke Zaientz

CEO, OTTO Sport AI

Travis Shives

CRO, OTTO Sport AI

JL Vogelaar

CMO, OTTO Sport AI

Travis Smith

CEO, Kaleidoscope

Rick Ehrman

Corp Dev, Vertical Insure

Stephanie McCory

CFO, Rally Ventures

Seth Lieberman

CEO, Ankored

Rally Ventures · youth sports portfolio & operator track record

JustiFi

Full bios and extended advisor network available on request

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The raise

Reliever

$3M builds the platform, lands the first customers, and carries us to Series A.

✓

Founding engineering team hired. Platform live with design partners in H2 2026.

✓

Banking partner integrated. Real money moving in the first season.

✓

First 500 associations sold.

We know this market, and we have the build partner. We don't plan to raise again before Series A.

Jason · Reliever · with Rally Ventures

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Reliever

Youth sports is powered by volunteers, but it can no longer run on volunteer-grade financial infrastructure.

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Appendix · Competition & moat

The market is validated; the position is defensible: we own the account, the data, and the filing.

Crowded

Same banking infrastructure, spread across fraternities, Harvard Athletics, Girl Scouts. No dominant vertical after five years.

Pilot / Zeni

Generic AI bookkeeping can't follow: no sport-native chart of accounts, no UBIT engine, no 990 layer, no gambling compliance.

Ramp / Brex

Prove interchange-funded cards are a huge category (Ramp $44B). Built for for-profits: no fund accounting, no team sub-accounts, no 990.

Moat 01 · Structural

Exclusive operating account plus required card. Switching means re-banking the whole organization.

Moat 02 · Data

22,495+ IRS-990 filings plus state gaming data, assembled by nobody else. Feeds targeting, underwriting, benchmarking.

Moat 03 · Workflow

The 990 / UBIT filing layer is our own software. Filing-cycle lock-in.

Moat 04 · Distribution

The founder and advisor network is the beachhead. The MN hockey community isn't purchasable.

Validation proves the model. The account, the data, and the filing make it defensible.

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Appendix · Regulatory tailwind

The world's largest minor hockey league just made bank controls mandatory.

The GTHL (30,000+ participants, Toronto/Ontario) moved first: investigation, findings, mandate, and enforcement in under three years. When the largest league in the sport moves, every governing body gets measured against it next.

Investigation · 2023

Judge appointed

A retired appellate judge is named Special Integrity Commissioner after reports of improper team sales; the Canada Revenue Agency opens its own review.

Findings · Dec 2024

Watt Report

The report on financial improprieties cites structural vulnerabilities; a forensic audit of a U12 team finds mishandled player-fee funds.

Mandate · 2025

Bank controls required

A new Team Bank Account Policy: dual signatories, parent co-signers, annual attestation letters, enforced by fines.

Enforcement · Jan 2026

$700K fraud lawsuit

The league sues four of its own member clubs over alleged undisclosed ice-fee premiums spanning 20+ years.*

Bank-grade control requirements, consumer-grade tools. Reliever makes compliance the default state of the operating account.

*Allegations not tested in court; clubs deny wrongdoing. Sources: GTHL, TSN, CP24 (2023–2026).

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